亚马逊广告动态竞价

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目前只支持 SP广告

站内目录

动态竞价类型

`legacyForSales` 只降低

亚马逊广告系统判断转化概率比较低时,自动降低出价

`autoForSales` 提高或降低

亚马逊广告系统判断你的广告更有可能转化时，竞价就会上升,
而当你的广告不太可能转化时，竞价就会下降。

`manual` 固定竞价

根据你的设置, 不会自动调整出价

广告位控制

亚马逊广告动态竞价可以根据不同的广告位设置不同的竞价浮动范围.

亚马逊系统的参数格式

{
    "strategy": "autoForSales",
    "adjustments": [{
        "predicate": "placementProductPage",
        "percentage": 18
    }, {
        "predicate": "placementTop",
        "percentage": 18
    }]
}